Event Recap

Dia De Muchilas (Backpack Day)

Alverno College, Milwaukee, WI

Time flies when you’re having fun! Wouldn’t you know its back to school season already?!

The Central Midwest Cruiser joined Telemundo and Alverno College for Dia De Muchilas or Backpack Day. This was an opportunity to support local families as they prepare to start a new school year.

A line started to form even before the event even started. Once the Dunkin’ window opened it was non stop! Having gotten up early to make the event, parents jumped at the opportunity to get their morning caffeine fix. We flew through several hundred samples in just the first hour!

Attendees were able to sample our Iced Original, Butter Pecan, and the favorite of the day, The Perfect Cup of Joe. We served over 500 samples to families, and staff.

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